In the Streets with Copenhagen Based Fashion Brand Helmstedt

By: Caroline Vazzana | Photos by: Jenna Cappabianca

One of my favorite things about Fashion Month is discovering new brands. This season in Paris I attended the LVMH Prize Preview and was instantly drawn to Helmstedt. Why you ask? Well, upon first seeing Copenhagen based brand Helmstedt, their bright colors, playful patterns, and overall fun designs completely drew me in. Later upon speaking with Emilie Helmstedt, their founder, I learned that all of their prints are hand painted and then created into fabrics. And, on top of being a colorful dream and totally one of a kind, I learned that they are also sustainable, using recycled cottons and polyesters! So, with all of this being said, we decided it was only fitting to shoot a fun editorial together on my last day in Paris. See below for a few of my favorite images from the shoot, I hope you love them as much as we do!